Pay Per Click (PPC) Advertising
Drives potential customers looking for your products and services directly to your website - instantly!!
When a specific phrase is typed into a search engine like Google, pay per click adverts are displayed either above or to the right of organic rankings. Display of the adverts, like shown below, is FREE. You are only charged for these adverts when someone clicks onto them and is taken to your website.
WSI has the expertise to find the best keywords for your business and to position the ads for maximum return on investment.
PPC has certain advantages over more traditional methods of advertising, including:
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You are in control of your advertising spend, and where the money is targeted.
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Adverts can be placed almost instantly, and for maximum impact for anything from a matter of days. Getting onto the all-important first page of the
search results otherwise can take months. You can therefore have maximum impact for specific time sensitive promotions.
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You only pay when someone actually clicks on your advert, so by clever placement, you should not have to pay unnecessarily for too many happy-clickers.
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Complete budget control
WSI set up PPC campaigns by careful analysis of your customers’ key searchwords, then create targeted adverts for them. We monitor these ads to ensure that those with the best click through rate are used, and tweak the ads to improve their effectiveness. Finally WSI report results and expenditure to you regularly and review ads when required.
Remember though, that PPC should be part of an integrated marketing system, and that having visited your website, your potential customers are convinced to stay, and convert their interest to pounds and pence. Ask us about PPC and your website