Why is Search Engine Optimisation (SEO) so important?
81% of Internet users find what they are looking for through Search Engines. 500 Million searches are carried out worldwide every day (and growing!) but most of this traffic goes to relatively few websites. If you look at the eye tracker image below it confirms what we all know, we look and act mostly on the first few listings on the first search engine results page and users rarely look at listings beyond the second page. So if your business does not feature on the first page of the search engines for your product or service, then you are missing out on receiving thousands of potential customers on your website and instead they are going to your competition.
What is SEO?
Search Engine Optimisation (SEO) is a combination of getting the right content on your pages and maximising offsite influences, such as having quality incoming links, freshness and other factors including longevity and location to promote your product or service to the top of the search engine rankings.
Why use WSI for your SEO campaign?
Expertise
WSI have several accredited SEO centres around the world with great track records of driving thousands of visitors to client websites.
Risk Free
There are many competitors who claim they can deliver Seach Engine Optimisation cheaply with quick results, but if the search engines discover the use of sharp practises this can lead to your website being blacklisted. Can you afford to take the risk?
Right keywords with measurable results
Unlike
Pay Per Click campaigns that allow to you target a broad range of keywords, because of the work involved you must carefully select the keyword terms you choose for Search Engine Optimisation. WSI search engine optimisation experts will run analysis on all the appropriate keywords for your product or service and work with you to determine which keywords will deliver the most effective results in terms of quality, volume and cost per visitor. WSI will put in necessary reporting tools to measure the effectiveness of your Search Engine Optimisation campaign and its return on investment.
Cost effective with bigger returns
Pay Per Click is becoming ever more expensive, with typical costs per click runnning between 30p and 50p per click. A well delivered SEO campaign, can bring visitors to your website at a fraction of the costs of PPC, but equally important deliver far greater volumes of traffic, often up to 10 fold more.
Professional Service
WSI will at a first meeting begin the process of identifying appropraite key words for yuor SEO campaign. The WSI proposal will lay out the potential volumes of traffic that can be driven to your site with costs and expectations for delivery. Regular reporting and feedback will help you see the results and witness the amazing returns it offers. WSI understand more than SEO and our consultants will also advise you on website conversion, so not only will we draw traffic away from your competitors' sites, WSI will work with you to ensure the traffic stays on your website and has no need to look elsewhere.