Find Us

Phone: +44 (0)1488 72281
Mobile: +44 (0)7956 306940

E-mail: John Warr

WSI, Unit 1C, Membury Logistics Centre, Ramsbury Road, Lambourn Woodlands, Berks, RG17 7TJ

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WSI Lambourn Office

Build customer relationships with Email Newsletters

Email Newsletters are a fantastic customer retention tool

They are a poor acquisition tool and if used for this purpose cause high level of irritation with the recipients and do you more harm than good.

A good e-mail newsletter is about:

Providing information to customers that is of genuine interest to them

Latest news
Tips
Special deals and offers

Recent research shows that customers often need 6 to 10 touch points with suppliers before they feel comfortable with dealing with that business.

This means 6-10 phone calls, face to face visits or written correspondences. E-mail marketing lets you do this at a fraction of the cost.

Book an appointment with one of our consultants now to discuss your needs

Analytics showing traffic uplift after Email Newsletter

See our latest newsletter

How can WSI help you with Newsletters?

WSI Smart Web Design can manage your newsletters for you. All you have to do is provide the copy for it, and the database of names. We will then provide the following:

List preparation and upload
List Segmentation (if required)
List unsubscribe management
List bounce management
Message Review
Message Testing
Link Tracking
Message Publication (up to 1000 mails) - additional mailing capacity £0.01 per mail
Hosting of a webpage version of the newsletter
Extensive Campaign Reporting, which you will be given access to
- Campaign open rates (with subscriber identification)
- Drill down click through reporting (with subscriber identification)
- Mail forwarded reports (for pass along marketing activities)
- Bounce reports
- Opt in/ out reports