Do you have corporate stakeholder buy-in to your results-driven internet strategy?
Do you even have a strategic internet plan?
Traditional websites are dead. The Internet today is about your company having a conversation with existing and future customers.
Do you need to:
- Set your Corporate Internet Marketing Strategy for the post-recession market growth?
- Benchmark your competitors’ online marketing so you can beat them?
- Make your web presence speak to, listen to and motivate your different types of customer?
- Drive your business expansion forward
Then this workshop is essential for your business
By the end of the one day workshop, your key stakeholders – facilitated by the team of experienced WSI consultants - will have uncovered the needs of your current and future customers and set an online marketing strategy to encourage more of them to do business with you and beat the competition.
The subsequent strategic plan produced by WSI will provide your management team with not only the strategy but also detailed recommendations allowing you move ahead with the implementation straight away.
It includes the following elements (which may be customised to your requirements):
- Objective analysis of your current marketing activities, including your online marketing, measured against best practice and your competitors.
- Uncovering of your different customers’ needs (be prepared to be surprised)
- Develop unique marketing strategies to satisfy those needs
- Choose specific techniques to persuade these customer to do business with you
- Set goals, KPIs and measurement metrics