Online Activities of UK Users

• 87% of UK Internet users surveyed said that email was the most popular activity
• Almost 84% said they went online to find information about goods and services
• 63% of respondents (close to twothirds) booked their travel and accommodation on the Web
• 49% use the Internet to complete banking transactions

Online Activities of Internet Users in Western Europe

• The most popular activity online among Western Europeans is searching (87%)
• The second most popular activity is email (81%)
• 49% of respondents said they use the Web for social networking
• Instant messaging is the 4th most popular online activity with 43%

Advertising Spending Growth

• In 2008, Internet advertising spend increased by 17.2%
• Though the change won’t be as high, Internet advertising is still expected to increase by 11.9% in 2009
• Meanwhile, traditional marketing spend is expected to decrease in 2009
• The biggest decrease is newspaper advertising (-3.8% in 2008 and 4.1% in 2009)