Persuasive websites
Conventional thinking on websites, is about good looking sites, ease of use with good navigation and relevant content. How many times have your heard, "you need to get there in 3 clicks otherwise you will lose your visitor"
There are some truths in the above, but several studies and books including "waiting for the cat to bark" challenge these premises and introduce the ideas of Persuasive architecture and scent.
Customer do not "browse" or "surf" the Internet anymore, they are on a mission. Internet users today, use the Internet to get information quickly to provide them with a basis for informed buying, whether it be a product or service.
In today's digital age the emphasis needs to move away from "brochure" websites to those that help a potential customer to buy.
At WSI we are trained to work with you to build persuasive websites that consider who your customers are, what information they
are looking for and what they need in order to feel confident to buy from you.
WSI consultants are not "luvvies" or "techies", they are business people who know how to help you understand your customer needs and provide a web enabled solution for them that converts website interest into business.
Future Now, who pioneered these techniques charge millions for their services and have worked closely with Leo Schachter Diamonds, SAS, Disney, PriceWaterhouseCoopers, Volvo International, WebEx and
CafePress.
Meet our WSI team
Would you like your website to be the envy of your competitors?
Your competitors are just as able to drive traffic to their websites as you are, and the costs of doing this continue to escalate. So all things being equal, the ultimate winner is not the business that gets most traffic, it will be the one that can achieve a lowest cost of customer acquisition and retention and this is delivered by websites with higher conversion rates. WSI consultants can share some of the key techniques used to convert interest into business.
Book a consultation now.