PR on a Shoestring: Online PR Using Social Media
This whitepaper is aimed at giving you the knowledge to increase your brand and business reputation online. Traditional PR methods and Online PR methods can work hand in hand, although online methods can also be used on their own. The Internet has been around for many years now, and the people coming into the workplace consider the Internet as an integral part of their lives. It is very important, therefore, to understand how you can use online Social Media to get the very best for your business, keep up and even get ahead of the times. This whitepaper goes through a few social media methods that can help grow your online presence and can be used as a guideline and checklist for your own social media PR campaign
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Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing
A great website that few people see will not get the marketing results you desire, and with the explosion of online marketing activity, capturing your place online has never been more important. As the internet becomes the dominant vehicle for marketing, an internet marketing plan is essential to compete in the years to come. Too many businesses are failing to fully capture the potential from online marketing, and this is due primarily to a lack of knowledge about the tools available to be successful and a fear about spending money without the ability to measure return on investment.
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Video Online Video Marketing
Video is fast becoming one of the most effective ways to engage and market to online buyers. In fact recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that are helping business drive online sales growth. Marketers and those familiar with the web see this huge opportunity and aren’t waiting to take advantage of it. From video in email to landing page conversion and lead generation, this paper will address the necessary steps to integrate video into your business’ online marketing strategy.
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Facebook Strategies for Businesses
Facebook is not for every business, and most organizations will use Facebook in different ways. First you need to determine if your target audience, your customers, your clients or prospects are even on Facebook. Whether you are B2B or B2C, Facebook can be a platform, which your organization can leverage. Here are some of the different reasons why most businesses should start to engage themselves on Facebook if they have not already.
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Online Brand Reputation Whitepaper
Marketers could keep a positive spin on consumer and client perceptions when their brand visibility was managed through a combination of media advertising and news coverage. The introduction of social networking sites and consumer-generated content to the Web has dramatically altered that landscape. The means for customers, champions and critics to disseminate information about their experiences and opinions are now accessible to anyone with an Internet connection and a browser-enabled PC. But with a little executive attention, companies big and small can stay on the right side of the situation and get advantage – particularly if they do it before or better than their competitors.
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